JP

We are an extremely unique super think tank.
ON, Inc. attempts to put forward the new vision of the world.
We envisage the ideal world to come throughout researches for
a variety of thesis and practice essential approach for the wide range of domains.

Within ON, we have made practical attempts toward society with one contemporary artist.
These attempts are connected actual practices in the wide range of domains,
for example, consulting on what are they researching or the direction for
the decision-making process in the R&D and Patent Development Department,
such as A.I., Future Mobility, inquiry into death, research on sports, and development of educational method.

This combination of thinking and practicing, as the result,
brought us a position as the edge in the today’s context of design consulting, speculative design or futurology.

CEO/Atsuhiro Hagiwara

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私たちは極めて特殊なシンクタンクです。
ONの試みは世界の新たな見方の提示であり、
次代においてあるべき姿を構想し、変革を生み出すことをミッションとしています。

ONでは現代アートとともに、社会に対する実験的な試みを行ってきました。
それは様々な領域に結実し、
例えば、研究開発(R&D)、特許開発の内容の決定、都市計画における基礎概念の設計、
人工知能、医療研究、未来のモビリティ、死の研究、スポーツのリサーチ、教育のメソッド…etcなど、
多岐にわたる分野において、実践へと繋がっています。

私たちは資本主義の次の価値を創造し、社会の一端を担います。

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The abstract of our past projects,
scraps of keywords and
also the abstract of information
are posted here.

In this archive / web page, within the range of openness, ON management picked up about half of our past performances’s abstract, the in the research book, fragments of keywords, and a part of scripts or drawings are exhibited, as a reference case.
ON manegemnent is a division in which realizes and visualize(manegemnent) artist’s thought at the high level.

TEXT by ON MANAGEMENT

PROJECTS

PARADOX OF INDUSTRIAL CITIES / IRON NATURE
AGRICULTURAL REVOLUTION 3.0
[ at URBAN PLANNING MASTER CONCEPT / FUKUYAMA VISION 2012 ]

We proposed an aquatic water purification facility as part of the function within
“IRON NATURE” & “Agricultural Revolution 3.0”(2012,GlessnerGroup,Eugene Kangawa)

PARADOX OF INDUSTRIAL CITIES / IRON NATURE
AGRICULTURAL REVOLUTION 3.0
URBAN PLANNING MASTER CONCEPT, FUKUYAMA City

In 2012, we put forward a master concept for Fukuyama city in Hiroshima, Japan, “FUKUYAMA VISION 2012”. Within this concept we introduce the idea “POST- INDUSTRY PARADOX. (Paradox of regional cities/ Industrial nature), which accepts the structural paradox that regional cities in Japan face. Agricultural Revolution 3.0”, and “IRON NATURE”.

PARTNER

URBAN PLANNING / PARADOX OF INDUSTRIAL CITIES
Picture / GlessnerGroup and Eugene Kangawa
Graphics / Joost Grootens,Goshi Uhira, ON Management.
Text by ON Management.

ARTIFICIAL INTELLIGENCE & INFLAMMATION
BEYOND THE SINGULARITY
[FUTURE VISION / AI]

How Far can the Artificial Intelligence in the future Understand Human?

We put forward “Artificial Intelligence & Inflammation” as a prognosis of artificial intelligence and singularity in the coming future.
With this idea as our basis, we are progressing projects under “GRADATIONISM”, which is a fundamental concept for AI research with a joint research with a corporate R&D devision and education.

ARTIFICIAL INTELLIGENCE & INFLAMMATION
BEYOND THE SINGULARITY
Text by ON Management.

INFOGRATION
“MOVEMENT FOLLOWS THE INFORMATION”
[ RESEARCH & VISION / TOYOTA ]

  • TOYOTA, MOVEMENT FOLLOWS THE INFORMATION, Total Navigation

“THE DEATH OF THE ORDINARY CAR & THE ORIGIN OF MOVEMENT” / “MOVEMENT FOLLOWS THE INFORMATION”

In the research project, which explores the future of mobility-, facing a reduction usage for cars and the death of them, what come to be important are not the surfical issues(※), but the way of movement itself.-  we researched the reason why people need cars and why people move, and the definition of movement today. From there we put forward “INFOGRATION” dossier, which depicts the future vision of movement.
This dossier leads the conclusion that the movement and the quality of information defines the shape of every mobility (cars, bicycle, airplane, etc…) and even the city.

PARTNER

INFOGRATION
“MOVEMENT FOLLOWS THE INFORMATION”
Text by ON Management.

HISTORY OF LESS,ZERO PRODUCT
SUPER DIRECTLY
[RESEARCH & VISION ]

  • HEMS UX Structural Drawing of the Vision

The history of process-zero and the history of zero-product

We put forward the possibility of “ZERO PRODUCT”-the vision in which all functional products extinguish- by researching the history of how humans deal with the relationship between results and process, and history of product. We also put forward the UX idea “SUPER DIRECTlY”, which is the inputting concept of function derived from “ZERO PRODUCT”

DEVELOPMENT 3 SOFTWARE

Case

Collaboration project with Daiwa House. (2011.05-2013.3) Based on ZERO PRODUCT and SUPER DIRECTORY, we developped HEMS and home electronics controller. Besides concept, ON management undertook lower process such as direction, designing.

DAIWA HOUSE,“The future of HEMS UX”,UI Design Designed by ON Management

DAIWA HOUSE,“The future of HEMS UX”,Part of Design Designed by ON Management

PARTNER

HISTORY OF LESS,ZERO PRODUCT SUPER DIRECTLY Text by ON Management.

MODERN MUSEOLOGY
ALIVE BIG DATA & ANCIENT DATA
[DATA ARCHIVE MODEL]

New archive model for institution’s which can handle “Big Data” and “Ancient Data” at the same time.

We put forward a new data archive model, “Modern Museology”.
As a measure, which connects the recent increasing attention towards the government’s utilization of big data and the depression of the governmental archive function, such as public museums, we are working on “Code for FUKUYAMA” in Fukuyama city in Hiroshima prefecture and “Encyclopedic TOKYO” in Daimaruyu area in Tokyo that employs this archive model.

PARTNER

MODERN MUSEOLOGY ALIVE BIG DATA & ANCIENT DATA
Text by ON Management.

GRADATIONISM
INCLUSIVE EDUCATION
[FUNDAMENTAL CONCEPT OF EDUCATION ]

Education aiming to cultivate a sensibility to accept complexity as it is.

In 2014, beginning with the script in the “Desport Project”, we put forward the fundamental educational concept “Gradation-ism”. This is an educational program, which aims to cultivate children’s comprehension of abstract things which accept complexity as it is.
ON Management, is developing a variety of education business with this fundamental concept. These are for example, method introduction on a daily and weekly basis, and sport-making products and workshops. We are currently working together with an International school under this practice as well. In Spring 2015, we are planning to establish a think tank of education based on this concept.

PARTNER

GRADATIONISM INCLUSIVE EDUCATION
Text by ON Management.

CONTOUR CLIFF
CHAOTIC URBAN PLANNING
[KOBE RESEARCH PROJECT]

  • A map of 2012,CONTOUR CLIFF-Culture's Cliff-

“Contour Cliff -Culture’s Cliff-”, a new possibility of territory, which the history of chaotic urban planning has produced.

t is a research project that operated a field work around Motomachi Station in Kobe city. We put forward “Contour Cliff (Culture’s Cliff)”, which is a new possibility of territory that we derived from capturing the complex gradation of culture interwoven with 4 cultural layers (enclave, China, black market, and Daimaru) generated by the chaotic history of urban plan.

PARTNER

CONTOUR CLIFF CHAOTIC URBAN PLANNING
Text by ON Management.

PLANT SCALE
“BEDROOM WITHIN A BOTANICAL GARDEN”
[HAKONE REGENERATION PROJECT]

The proportion which is not limited by human scale.
New coexistence between human and nature.

In 2013, we put forward the concept “PLANT SCALE” within a renaissance project for a traditional hot spring hotel in Hakone that had closed down.
We are continuing with this renewal project working along with design offices and major construction companies.

PARTNER

PLANT SCALE “BEDROOM WITHIN A BOTANICAL GARDEN”
Text by ON,Inc.Management.

THE 3rd ARCHIVES
AFTER THE WAR
[NEW ARCHIVE MODEL and Film Project]

    After the War, Web Achive Media

    2013,After the War,Video Installation

Disconnected Archive that gathers video footages from all over the world.

We are working on video archive project called After the War, derived from the script/ concept called The third archive. The third archive is simply put, a tertiary archive / an archive that does not belong to anyone.

THE 3rd ARCHIVES AFTER THE WAR
Text by ON Management.

PERFECT NOISE
DATA FOR THE OTHERS 90%
[THINKING OF BIG DATA]

  • “USEFUL NOISE DATA”,Drawing

The importance and existence of the ultra thin data that miss to capture big data

We put forward the concept about big data, “Data for the other 90 %” .
This concept holds the fundamental idea of our works in development of “gaux” and “TOUCH ENERGY” that were introduced by our joint research with DAIWA HOUSE INDUSTRY CO.,LTD in 2014 and other works we did with R&D institutions.

“Useful noise data”

We call the manner or the direction to make situations, which will normally be discarded into useful information as “Useful noise data”. For example, these include the moments that are passed without doing anything and situations where there are little dynamic information. Criteria like “sensitivity” and “sensor”, or “what is tried to be define” are put above data-analysis or IP(information processing). From dot to line/ Ultra thin moment / Non-dynamic condition / Censor / Useful noise data / Big Data/ SNS / GPS and others

PERFECT NOISE DATA FOR THE OTHERS 90%
Text by ON Management.

CYCLOPEDIC CITY SYSTEM
CYCLOPEDIC CIRCULATION,TOKYO 2030
[FUTURE VISION / TOKYO]

Urban model which generates the new circulation of knowledge for the coming knowledge-oriented society.

In 2012, we put forward a vision and dossier, “CYCLOPEDIC CIRCULATION TOKYO 2030”, which was generated by overlooking how the Daimaruyu district in Tokyo should look like in 100 years.
We suggested a new model, “CYCLOPEDIC CIRCULATION” that generates new circulation of knowledge by city units, and prospected that a new occupation, “neo liberarian” born within this model will increase.
anticipated an increase of a new occupation, “neo liberarian”, which born within this model.

  • “CYCLOPEDIC CIRCULATION TOKYO 2030”, Research Part

PARTNER

CYCLOPEDIC CITY SYSTEM CYCLOPEDIC CIRCULATION,TOKYO 2030
Text by ON Management.

DECONSTRUCTION OF SPORT
“Origin of Accidentalness”, “Diversity of Gender”…
[RESEARCH and EDUCATION PRODUCT]

A research project, which deconstructs sports. The concept of art becomes educational product.

Since 2012, we started a research project about sport with academic society.
By breaking down the elements of sports, we re-interpreted a wide range of themes, such as, “Origin of Accidentalness”, “Diversity of Gender”, “Body and Syntactics” ,“Recording”, “Congression and Time”, and composed a variety of objects, scripts, and image products, and held an almost museum-like installations and workshops.

In Desport, as a contemporary art project, we are holding an exhibition of the objects and five of the video works to observe the attempt to deconstruct sports.

Moreover, the framework produced within these activities, story and direction(scripts and written directive) is, now commoditized and adopted in international schools, ISETAN and cocoiku.

2014,Desport, Education Workshop, Nikotama International School

PARTNER

DECONSTRUCTION OF SPORT
Text by ON Management.